To identify which radio show is right for you, you need to define your needs first. If you have a very successful product or service and want to pitch it for a big audience, choose a big radio show. If you have a new and specialized product, you may prefer to go on a smaller show. There is an opinion that it is better to pick up big shows to reach millions of potential buyers at once. If you feel confident enough, do it! If you want to start out and practice plugging your product or service into the interview, go on a small show.
Some small local shows generate more sales, because the audience of these shows is more loyal. Also, try to pick up shows between 5pm and 7pm, when commuters are going home. In order to pick up the right show, you need to do your own research about radio stations. Try to find out what type of radio show it is, who the audience is, what types of interviews the show has done in the past, which ones were most successful and why, as well as how long the interviews usually last.
The cost of a radio show will depend on what PR firm and which radio show you choose. There are also Internet offers to create your personal publicity lists that include information about radio hosts’ and producers’ names, show titles and times, station call letters and mailing addresses, telephone and fax numbers, station and show URLs, e-mail addresses, show descriptions and information about station wattage and format and listenership figures. This way you can get all the information in one report, however, sometimes these reports are very lengthy. The cost of the Internet offers is $350-$550. PR firms may also charge you a lot. To save money you can hire a college student to make a research about radio shows available and their fees. It is also cheaper to do a phone interview then a studio one. A typical fee to be on a medium-sized talk show is $75-$120.